May I Speak With Your Manager?

Every business wants loyal customers – few understand how to earn them. Most businesses think loyalty comes from issuing a “frequent flyer” card and giving something away for free. That’s not loyalty. That’s buying repeat business from customers who are loyal to the prize, or to the price. Eliminate the freebies, and you eliminate the customer. You can’t buy loyalty. You have to earn it. Earning loyalty is a daily undertaking. It’s not earned with one action; rather, it’s earned with repeated, consistent actions that demonstrate your commitment to serving your customers in extraordinary and memorable ways. And, unless you’re a sole proprietor with zero employees or colleagues, earning customer loyalty is the job and the mission of every single person in your company. It takes a coordinated effort. A universal philosophy. It takes your customer’s perception that you care at least as much about their success as you do about yours. Loyalty is a feeling. It’s an emotional commitment to doing business together. – See more at: http://noahrickun.com/loyalty-starts/#sthash.Lx71CzzN.dpuf