Customer Loyalty Starts with You!

Every business wants loyal customers – few understand how to earn them. Most businesses think loyalty comes from issuing a “frequent flyer” card and giving something away for free. That’s not loyalty. That’s buying repeat business from customers who are loyal to the prize, or to the price. Eliminate the freebies, and you eliminate the ...

68% of customers stop buying from a business because of rudeness or indifference by an employee.

 

— http://newsminer.com/bookmark/18477511-Cost-of-losing-customers-is-too-high

The Standard: What Excellent Service Looks Like (Restaurants)

I must say, even if I am using the drive-thru at a local fast food restaurant, I expect good service (e.g. a smile, an interest in making sure my order is correct, fresh, hot food, with a nice attitude to match). So far, my standard for these types of restaurants is Chick-fil-A. Visit any Chick-fil-A in ...