Every business wants loyal customers – few understand how to earn them. Most businesses think loyalty comes from issuing a “frequent flyer” card and giving something away for free. That’s not loyalty. That’s buying repeat business from customers who are loyal to the prize, or to the price. Eliminate the freebies, and you eliminate the ...
68% of customers stop buying from a business because of rudeness or indifference by an employee.
What Almost NO Restaurant Does That I Wish They Did…
It’s simple. If I sit down at a restaurant and a server asks me if it’s my first time dining and I say “Yes”, I would absolutely, positively LOVE if the server welcomed me and gave a quick one or two liner about the restaurant, its history, the chef’s name…something to make me feel good ...
Confessions of Serial Diner: Tips for the Team!
Think about it…there are things you wish you could say to your server or general manager but don’t have the heart to. Well, maybe not, but here’s my list in the form of tips: PLEASE don’t chew gum while speaking with me. I’m glad your breath is fresh, but I don’t want to see your cavities…not appetizing. If you ...
The Standard: What Excellent Service Looks Like (Restaurants)
I must say, even if I am using the drive-thru at a local fast food restaurant, I expect good service (e.g. a smile, an interest in making sure my order is correct, fresh, hot food, with a nice attitude to match). So far, my standard for these types of restaurants is Chick-fil-A. Visit any Chick-fil-A in ...
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